Website Development

Summary

The Web Analytics job family is responsible for the planning, analysis, and interpretation of web data to support decision making and improve website performance. Job holders collect, process, and analyze data from website traffic to understand user behavior and identify trends and patterns. They use their findings to improve website design, content, and navigation to enhance the user experience and achieve business goals. Web Analytics covers a wide range of topics, including web traffic data, web page activity data, website usage data, and more.

Typical activities

• Tracks and analyses website and digital content usage data.
• Ensures that websites are operating effectively and are optimised for performance and engagement.
• Uses various tools such as Google Analytics, Facebook Insights and Kissmetrics.
• Determines sites from which visitors most frequently arrive.
• Optimises website design and performance.

Synonyms or related job titles 

Web Analyst 

Summary

The Web Content Management job family is responsible for developing and maintaining an organization's or client's website. This includes creating and managing website content, designing and implementing website navigation, and ensuring the website is accessible to users. Job holders develop and implement website policies and procedures, and coordinate website activities with other departments within the organization. They plan and create various website content, and also build and maintain relationships with affiliates in order to help the business’ web presence to grow.

Typical activities

• Creates content strategies to highlight products and services and reviews competitor content and market trends to identify new content ideas.
• Coordinates production of online content and web presence.
• Ensures quality and quantity of e-commerce content.
• Tracks, fixes and reports production problems in the online shop, such as incorrect product descriptions.

Synonyms or related job titles

Digital Content Writer, Web Content Editor, Content Manager, Content Supervisor

Summary

The Search Engine Optimisation job family is responsible for the visibility and ranking of websites and web pages in search engine results pages (SERPs). Job holders make sure that the website ranks as high as possible on search engines and drive as much traffic as possible to the site. This includes optimizing website content, structure and code, as well as developing and implementing link building and social media strategies. They may also monitor web analytics data to track progress and identify areas for improvement.

Typical activities

• Monitors SEO results and analyses the website’s key metrics.
• Provides search results reports and identifies solutions to make the website rank high on search engines.
• Establishes partnerships with other websites to build links.
• Improves overall ranking and quality of organic search results.

Synonyms or related job titles

SEO Specialist, SEO Strategist, Search Engine Marketing, SEM Specialist

Summary

The Webdesign / Graphic-Design job family is responsible for the planning, design, and production of web sites and web-based applications. Job holders work closely with web developers, marketing teams, and other stakeholders to create user-friendly, aesthetically pleasing, and effective web sites. They also create or source graphics for web sites, applications, and other digital media. They are responsible for design tasks or processes that stretch from initial client contact through to project delivery. They may work with other departments to ensure that all of the necessary provisions and actions are taken so that the website and any pieces of content are proofread for accuracy and deliver the desired results.

Typical activities

• Executes creative ideas and designs for page layouts.
• Understands brand goals and key initiatives.
• Employs established and creative brand filters.
• Works collaboratively with marketing and merchandising teams.

Synonyms or related job titles

Webdesigner, Graphic Designer

Summary

The Website / Online-Systems Administration job family is responsible for the administration, configuration, and maintenance of web-based applications and systems. This includes web servers, application servers, databases, and content management systems. This job family also includes the development and implementation of web-based solutions.

Job holders monitor the overall website usage and performance, maintain the infrastructure and manage the relationship with external hosting and network providers. They also oversee the identification and integration of technology advancements to support the delivery of the company’s products and services.

Typical activities

• Monitors overall web usage and performance.
• Oversees or implements configuration and maintenance of websites.
• Collects and processes feedback from users.
• Identifies solutions and makes recommendations to web design and development teams.

Synonyms or related job titles

System Administrator, System Administrator

Summary

The UI/UX Development job family covers the design, development, and implementation of user interface and user experience solutions that meet business requirements and delight users. Job holders are tasked with ensuring that applications and websites are effective and easy to use from the user’s standpoint. Their day to day activities involve applying user-centered design principles, researching competition and finding out the most efficient ways to provide information to customers and clients. They work closely with product managers, developers, and other stakeholders to create beautiful and intuitive solutions that make websites and applications unique but still easy to use.

Typical activities

• Engages with other members of the web development team regularly.
• Puts forward new ideas and solutions to problems faced with the website.
• Installs updates and provides upgrade solutions when possible.
• Engages with customers and users of the website to measure its performance.

Synonyms or related job titles

UI Designer, UX Designer, UI/UX Designer

Please match in this collective family all specialized Website Development jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.