Marketing

Summary

The Marketing Research job family consists of positions that are responsible for designing and conducting research to support marketing decision making. This includes market analysis, consumer research, product research, and competitive intelligence. Job holders develop research plans, collect and analyze data, and present findings to marketing and other managers.

Typical activities

• Interviews potential customers regarding the product/brand.
• Uses surveys and different communication channels to gain market insights.
• Submits results to market research team.
• Evaluates customer demographics and competition.

Synonyms or related job titles

Consumer Insights, Marketing Research, Market Intelligence Manager

Summary
The Product Management job family is responsible for developing, managing and improving products and services throughout their life cycle. This includes defining requirements, setting strategy, planning and execution, as well as continual monitoring and assessment.

Job holders must have a deep understanding of both the market and the technology. They work closely with other teams in order to ensure that the products they are responsible for meet the needs of the customers and the business.

Typical activities

• Drives the vision and execution of product development.
• Help steams meet project deadlines and quality standards.
• Works with marketing and sales teams to manage long term road map of the product.
• Creates strong working relationships to help develop products.

Synonyms or related job titles

Product Manager, Product Analyst, Product Owner, Product Developer

Summary

The Market Pricing job family is responsible for researching and analyzing market data to determine pricing strategies for products and services.

Job holders develop pricing models and conduct cost analyses to ensure that prices are competitive and in line with company objectives. They also monitor market trends and fluctuations to anticipate changes in pricing. They work closely with marketing, sales, and finance teams to develop pricing strategies that maximize profits and meet customer needs.

Typical activities

• Performs pricing and market analysis.
• Develops compliant cost/price strategies and proposals.
• Identifies gross margin improvements and profits leaks.
• Builds and maintains pricing models.

Synonyms or related job titles

Pricing Analyst, Price Analyst

Summary
The Product / Marketing Communications job family is responsible for planning, developing and executing marketing communications programs that support the marketing and sales of products and services. This includes responsibility for the development and execution of advertising, public relations, product launches, thought leadership programs, events, and other marketing communications initiatives.

Typical activities

• Develops and executes strategic marketing communications.
• Collaborates with external partners to execute promotional events and campaigns.
• Analyzes market data to form future marketing strategies.
• Develops calendars for social media marketing campaigns.

Synonyms or related job titles

Copywriter, Content Editor, Content Writer

Summary

The Brand Marketing job family is responsible for creating and executing marketing plans and programs to support the growth of the company’s brands. This includes developing marketing strategies, managing brand communications and identity, executing advertising and promotion campaigns, and developing and managing digital marketing initiatives. Brand marketing managers work closely with other members of the marketing team, as well as with sales, product development, and other functions to ensure that the company’s brands are well-positioned in the marketplace and are delivering the desired results.

Typical activities

• Plans and develops marketing strategies for a particular brand.
• Ensures high visibility and engagement of marketing campaigns.
• Researches and analyzes the brand and its competitors.
• Drives brand awareness and maximizes the commercial value of the brand.

Synonyms or related job titles

Brand Manager, Brand Ambassador, Brand Marketing Specialist, Brand Communication Manager

Summary

The Trade Marketing job family is responsible for developing and executing marketing plans and programs to promote and sell company products and services to customers in specific market segments. This includes developing marketing strategies and programs, conducting market research, managing promotional activities, and overseeing the development and implementation of marketing communications.

Job holders also work closely with sales to ensure that marketing programs are aligned with sales goals and objectives.

Typical activities

• Plans and evaluates trade marketing strategies.
• Designs promotional programs.
• Coordinates implementation with wholesalers and retailers.
• Maintains strong working relationships with distributors.

Synonyms or related job titles

Shopper Marketing

Summary
The E-Commerce Marketing job family is responsible for the planning, execution, and optimization of marketing initiatives to drive online sales and traffic. This includes developing and managing e-commerce marketing campaigns, managing the e-commerce website and online store, and analyzing online traffic and sales data. 

Typical activities

• Manages merchandising and marketing of the business.
• Leads various digital marketing initiatives including SEO and SEM.
• Tests and analyzes marketing performance.
• Supports development of content and creation of new content.

Synonyms or related job titles

E-Commerce, Digital Marketing, Search Engine Marketing, Marketing Automation, Social Media

Summary 
The Business Development job family is responsible for creating and driving the company's overall business development strategy. This includes identifying new business opportunities, developing relationships with potential partners, and leading negotiations. 

Job holders work closely with other departments within the company to ensure that the company's products and services are positioned correctly in the marketplace.

Typical activities

• Works as part of an interdisciplinary team to find ways to grow the business.
• Puts forward new ideas and works with old ones in order to promote growth.
• Understands the needs of the business and other employees to best delegate tasks and distribute resources.
• Reports back to the relevant bodies on a regular basis regarding the performance of the business.

Synonyms or related job titles

Business Development Manager, Business Development Specialist, Business Development Analyst, Business Strategy

Please match in this collective family all specialized Marketing jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

Summary

The Advertising job family consists of positions that are responsible for planning, developing, and executing marketing and advertising campaigns to promote products, services, or ideas.

Job holders are responsible for creating ad copy, designing marketing materials, and developing strategies to reach target audiences. They may also be responsible for managing budgets, negotiating contracts, and coordinating with other members of the marketing team.

Typical Activities

• Performs market research.
• Creates and distributes promotional materials for multiple channels.
• Evaluates campaign performance.
• Designs, copywrites and distributes several mediums such as newspapers and magazines, radio advertisements, TV commercials, direct mail flyers, social media posts, blog posts and website advertisements.

Synonyms or related job titles

Advertising and Promotions Manager, Marketing and Promotions Manager, Promotions Manager

1. Advertising Creative Digital

Summary

The Advertising Creative Digital job family is responsible for the development and execution of digital advertising campaigns that promote the products and services of an organization. 

Job holders work together to create effective digital advertising campaigns that reach the target audience and achieve the desired results.

Typical Activities

• Designs and launches online adverts.
• Monitors and evaluates online marketing campaigns to keep them fresh and effective.
• Implements email marketing campaigns.

Synonyms or related job titles

Digital Advertising Manager, Creative Technologist, Online Advertising Manager

2. Advertising Creative Print

Summary

The Advertising Creative Print job family consists of positions that develop and design advertising and promotional materials using a variety of mediums, including print, web, and video. These positions require a high level of creativity and artistic ability, as well as experience with graphic design software and a keen eye for detail. 

Job holders are responsible for creating original and compelling advertising and marketing materials that grab attention and get results. They monitor the implementation and success of print campaigns by taking data-driven action.

Typical Activities

• Designs and launches print adverts.
• Creates print marketing materials.
• Adheres to brand guidelines and tone of voice.
• Monitors and evaluates print marketing campaigns.
• Implements mailing campaigns.

Synonyms or related job titles

Copy Associate, Print Traffic Manager, Print & Direct Marketing Manager

3. Advertising Creative Radio

Summary

The Advertising Creative Radio job family contributes to all forms of marketing related to radio media and audio marketing.

Job holders duties include the creation and distribution of marketing materials for radio ads or other audio formats such as podcasts. They may work in tandem with print and digital teams to create cohesive marketing materials – such as flyers or social media ads – to further promote the company’s products or services in all relevant audio channels.

They monitor the implementation and success of radio campaigns by taking data-driven action.

Typical Activities

• Creates marketing materials for radio and digital audio formats.
• Coordinates with other media to maximize advertising reach.
• Monitors and evaluates the performance of audio-related campaigns.

Synonyms or related job titles

Radio Marketing Coordinator, Radio Marketing Specialist, Radio Marketing Manager

4. Advertising Creative Television

Summary

The Advertising Creative Television job family typically contribute to all forms of marketing related to visual media.

Job holders duties may include the creation and distribution of marketing materials for TV commercials and online video sharing and social media platforms. They usually collaborate with all creative and advertising teams to create new material designs based on the products and services the company wants to promote.

They monitor the implementation and success of video campaigns by taking data-driven action. 

Typical Activities

• Creates marketing materials for visual media.
• Develops and implements television and video marketing campaigns.
• Monitors and evaluates the performance of video-related campaigns.

Synonyms or related job titles

Video Marketing, Programs Manager, Video Creator Marketing

The Event and Venue Management job family is responsible for the planning, coordination, and execution of events and venue operations. This includes event planning, venue selection, event management, and venue operations.

Job holders work closely with clients, vendors, and staff to ensure that all aspects of the event or venue are managed effectively and efficiently. 

Typical activities

• Oversees all aspects of event and venue management.
• Liaises with clients to understand their event needs and objectives, and develops comprehensive event proposals that meet their requirements.
• Conducts site visits to potential event venues and provides recommendations to clients based on suitability, availability, and cost.
• Negotiates venue contracts  on behalf of clients.

Synonyms or related job titles

Event Manager, Event Planner, Venue Manager, Venue Planner

The Localization and Translation job family consists of positions that are responsible for the translation of written materials from one language to another, as well as the localization of documents, manuals, marketing materials, software applications, websites, and other content into specific markets and cultures. 

Job holders accurately convey the meaning of the original text while also taking into account the cultural nuances of the target audience. In addition to translating text, they may also be responsible for localizing software applications and websites, which involves adapting them to the specific needs of a particular market or culture.

Typical Activities

• Translates documents from one language to another.
• Proofreads translated documents for accuracy.
• Coordinates with internal teams to ensure timely and accurate translations.
• Manages localization projects from start to finish.
• Liaises with clients to discuss translation requirements.

Synonyms or related job titles 

Localization and Translation Manager, Localization and Translation Specialist

Summary

The Promotions job family is responsible for the planning and execution of promotional campaigns and events. This includes developing promotional materials, coordinating event logistics, and managing budgets. Promotions staff work closely with other marketing and sales teams to ensure that campaigns are aligned with company objectives and are executed successfully.

Typical Activities

• Works with marketing and sales departments to create promotion campaigns.
• Sends promotions through multiple forms of media.
• Monitors campaign performance.

Synonyms or related job titles

Advertising, Promotion Manager